Hi! Lovely to ‘meet’ you! 

I’m Athena Daniels, an international bestselling and multi-award-winning author, professionally trained Book Coach, Creativity Coach, and Certified Life Coach. I run my business as an author and coach around the responsibilities that come with being a mother to three with a day job.

An eternal seeker of knowledge, I’m also a Neuro-Linguistic Programming (NLP) practitioner, certified life coach, Feng Shui specialist and sought after inspirational speaker. I also have a life-long passion for the the study of metaphysics and the law of attraction. 

I’m passionate about teaching others how to dream big and succeed. Pursuing my passion as a creative entrepreneur around a busy life is something I live every day. Inside tips and secrets for bending time for increased creativity are an added bonus when you choose to coach with me. This means you get the benefit of my skills as a book coach, creativity coach, and life coach all in one!

I am both a traditionally published and self-published author with an active release schedule, which means I keep up to date with the dynamic and ever-changing publishing industry. Today, publishing is one of the most brutally competitive industries on the planet. It’s an investment in time and money. It’s an emotional journey filled with challenges, failure, rejection, and of course, achievement and celebration.

Having an unshakeable authorpreneur mindset is key to getting through the journey from writer to successfully published author smoothly. A writer needs strength, resilience, and an understanding of the industry – what to do, what not to do, and how to avoid the pitfalls and costly mistakes.

Doesn’t it make sense for you to take the time to learn how to do it right from the start?

What is a Book Coach?

Think of a book coach as your project manager, mentor, and cheerleader through the process of turning your manuscript into a professional book. A book coach helps you get clear on your book’s purpose, guides you through the creation process, and enables you to get results. A book coach helps writers stop talking about writing their book and helps them actually write it. Not just a book, but your best book. A book that has meaning, value, and a reason for being in the world. A book that’s polished and professional with a message that isn’t lost in unnecessary narrative. A book coach knows your ‘why,’ holds the vision for your book, and guides you through each creative phase to achieve a book that you will be proud of. A book that has the potential to impact and change lives.

Many businesses, from start-ups to million-dollar companies, have business coaches. A good coach is a valuable resource, helping visualise your dream, create time-based action plans, and keep you accountable.

As a writer and six-times published author, I understand the challenges writers face in today’s dynamic and ever-changing publishing landscape. The publishing industry seemingly changes every minute. I am dedicated to staying up to date with the latest developments and opportunities in the author world and help you understand your choices and navigate the path that is right for you.

If you’re interested to know more, and discuss your writing goals, I’d love to hear from you!  

My ‘Why’

To provide education, structure, and resources for writers to create and self-publish books that match the professional standard of quality and purpose of traditionally published books.

Initially, I started out believing my mission was to raise the standard of self-published books in the industry but soon realised that is not true as it implies that the overall standard of self-published books needs improving. Although there is certainly a percentage of self-published books that are arguably… quality-challenged, self-publishing is an option that an increasing number of traditionally published authors choose to pursue today. There are some wildly successful self-published authors making six and even seven figures a year producing exceptional quality books. Many brilliant writers prefer to be their own publisher, take control of their author career, and make all the business decisions themselves.

Traditional publishers have tried and tested processes they follow. They run their books through a professional editing and proofreading process, professional typesetting and cover design without exception. Before selecting your manuscript, they’ve considered where the polished version of your book will sit in the marketplace. They have a solid understanding of readers’ expectations relating to the specific genre. They know what makes a book successful and have refined the title, taglines, and blurb that make a reader choose to buy your book over countless others. 

Even though the quality of self-published books can vary greatly, readers’ expectations remain the same. By its very existence in the world, a book carries a specific set of promises to the reader. An avid reader myself, I know how disappointed I am when a book doesn’t meet those basic promises. A successful, self-published book meets reader expectations by following the same quality processes that traditional publishers have used for generations.

Instead of signing their rights over to a publisher, a successful authorpreneur chooses their own team of professionals, editors, typesetters, cover designers, and has done the necessary market research. They’ve taken the same steps to reach the same high standards set by traditional publishers and remain in control of their project every step of the way.

I now understand it is my passion, my mission, to help writers reach the same quality publishing standard as traditional publishers from writing the very first word to producing a book that will sit proudly on a shelf next to any traditionally published one.


When do you need a book coach?

When you’re ready to stop treating your writing as a hobby, or dream you’ll never achieve and “go pro.” A book coach can step in during any stage from the first idea to advising you on marketing your published novel.

When you have a polished draft and are ready to turn your hard work into an e-book and paperback that is available to readers on major sales platforms globally.

Do any of the following describe where you are right now?

  • Are you stuck or spending hours writing in circles?
  • Do you need clarity on your idea or purpose of your book? You have so many ideas about what you want to write, but what will make an excellent book that your audience will want to read?
  • Who is your ideal reader? Who is your message for? Getting clear on who you are writing for helps you create a book that has direction and purpose. You’re not writing a diary; there’s a reason your book needs to be in the world. What is it? And how do you make sure your message is conveyed clearly?
  • Do you want to write a book that has the best chance of being read by a wider audience than your family and friends? A book coach can help you do that.
  • Are you pursuing publishing through a traditional publisher? A book coach can help you prepare a book proposal agents and publishers want to read.
  • Are you planning to self-publish your book? You need to think like a traditional publisher and treat Self-Publishing as a business. A book coach will help you research the market, understand the importance of editing, cover design, formatting, and avoid costly pitfalls.
  • Want to become an authorpreneur and take advantage of the range of opportunities and doors that becoming a published author can open for you? A book coach can show you everything you need to be your own independent publisher and pursuing your goals as an authorpreneur.


Are you ready to go next level? From Writer to Authorpreneur 

You’ve published your first book! Congratulations! Take a moment to celebrate your success…

Now you’re ready to write again! Do you want to learn what it takes to be successful as author in today’s ever-changing publishing landscape? Do you want to learn how to turn your passion for writing into a work-from-home-business?

Turn your writing pro. Learn the tricks of the trade to help you build an online presence and establish a reader-base of super-fans that are eagerly waiting your next release. 


Discover if a Book Coach is YOUR next step along the path to publishing today!

Book now for a FREE, no obligation 20-Minute Consultation Call!

A Book Coach is best described as a Project Manager for the Self-Publishing process. A Book Coach meets you where you are on your journey and helps you get from where you are to where you want to go.   

Where possible, I will point you to FREE resources, blogs or websites available online first. But if you’re looking to cut straight through the noise and get advice that is specific to you, flexible Book Coaching might be the answer you are looking for. 

To see if a Book Coach is right for you, let’s talk! Simply fill out the form and I will be in touch.