PRIVACY POLICY
Athena Daniels Academy & Sunset Coast Publishing
Last Updated: 13/11/2025
Athena Daniels Academy and Sunset Coast Publishing (“we”, “us”, “our”) are committed to protecting your personal information and handling it with care, integrity, and transparency. This Privacy Policy explains how we collect, use, store, protect, and disclose your information when you interact with our websites, programs, services, digital products, and communications.
We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) and with global best practices for email and data security.
By accessing our website, downloading a resource, enrolling in a program, purchasing a service, or providing your information to us in any way, you consent to the practices described in this Privacy Policy.
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1. Who We Are
This Privacy Policy applies to:
Athena Daniels Academy
ABN: 44 114 764 651
Book Coaching • Publishing Coaching • Online Courses • Workshops • Memberships
Sunset Coast Publishing
ABN: 44 114 764 651
Boutique Publishing • Editing • Manuscript Development • Book Production
Both businesses operate under the direction of Athena Daniels, located in Perth, Western Australia.
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2. What Personal Information We Collect
We collect the information necessary to provide our services, communicate with you, and improve your experience with our brands.
We may collect:
Personal Identifying Information
• Name
• Email address
• Phone number
• Postal address
• Business name, role and ABN
• Professional background and business information
• Social media handles
Business and Financial Information
When you engage our coaching or consulting services, you may share:
• Financial data and business performance metrics
• Business strategies and plans
• Confidential commercial information
• Proprietary business processes
• Sensitive business documents
Technical Information
• IP addresses and device information
• Browser type and version
• Website usage data through cookies and analytics
• Session information
Payment Information
Processed securely via third parties (e.g., Stripe, PayPal, Square, Tekmatix) and never stored on our servers.
Website & Digital Analytics
• Device information
• IP address
• Location data
• Website activity
• Cookies and tracking pixels
• Behavioural analytics
• Email open rates and click tracking
Manuscripts, Creative Work & Client Content
For coaching or publishing purposes, including:
• Book manuscripts
• Notes, documents, and drafts
• Visual assets or files
• Course or mentorship submissions
Information from Third-Party Tools
Including but not limited to:
• Tekmatix CRM
• Calendly
• Zoom
• Stripe / PayPal
• Facebook / Meta
• Google Analytics
Sensitive Information
We do not intentionally collect sensitive information unless voluntarily provided (e.g., personal stories shared in coaching sessions). Any such information is stored with strict confidentiality.
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3. How We Collect Your Information
We collect information through:
• Website forms and opt-ins
• Purchasing a product, service, or publishing package
• Register for services, programs or newsletters
• Communicate with us via email, phone, or other channels
• Share documents or information as part of our coaching/consulting agreement
• Booking coaching sessions
• Participating in events, workshops, webinars, or retreats
• Email correspondence
• Surveys or questionnaires
• Social media interactions
• Use of our website; Cookies, analytics tools, and tracking technologies
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4. Why We Collect Your Information
We collect your information to:
Provide and improve our services
• Coaching and publishing services
• Online courses and digital programs
• Memberships and workshops
• Customer support and communication
Deliver marketing and educational communications
You may receive:
• Newsletters
• Articles and resources
• Promotional offers
• Event invitations
• Updates about services or programs
You can unsubscribe at any time by clicking the link in any email.
Operate our business efficiently
Including:
• Administration
• Customer service
• Account management
• Legal and regulatory compliance
• Analytics and business optimisation
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5. Client Confidentiality
We take client confidentiality extremely seriously. When you share sensitive business or financial information with us:
Our Confidentiality Commitment
• All client information is treated as strictly confidential
• We will never share your business data, financial information, or proprietary details with third parties without your explicit written consent
• Your information is only accessed by authorized personnel directly involved in providing services to you
• We maintain secure systems and processes to protect your confidential information
• We comply with professional coaching ethics and confidentiality standards
Third-Party Sharing
We will only share your confidential business information with third parties when:
• You have provided explicit written consent
• It is necessary to deliver services you have requested (e.g., your accountant, with your permission)
• Required by law or legal process
• Necessary to protect our legal rights
Organisational Safeguards
• Access to personal information is restricted to authorised personnel only
• Staff and contractors are bound by confidentiality obligations
• Regular training on privacy and data protection
• Clear data handling and retention policies
• Secure disposal of information when no longer needed
How We Use and Disclose Your Information
We will never sell your information.
We may use or disclose it to:
Trusted third-party providers
Such as:
• Tekmatix
• Email service providers
• Website host (e.g., SiteGround or equivalent)
• Payment processors
• Virtual assistants or contractors under confidentiality
• Editors, designers, or publishing subcontractors
Legal Obligations
We may disclose information:
• To comply with the law
• When required by court order
• To prevent fraud or security threats
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6. Data Security
We take data security seriously.
We use:
• Encrypted website connections (SSL)
• Secure CRM and password-protected systems
• Restricted internal access
• Regular platform security updates
While we take all reasonable measures, we cannot guarantee absolute security due to the nature of online systems.
Data Retention
We retain your information for as long as:
• You are an active client or subscriber
• Required to fulfil the purposes outlined in this policy
• Required by law or for legal purposes
• Necessary for business records (typically 7 years for financial records)
When information is no longer needed, it is securely deleted or destroyed.
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7. International Transfers
Some third-party tools may store information overseas, including:
• United States
• Europe
• Singapore
By using our services, you consent to this cross-border data storage.
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8. Third-Party Links
Our website and emails may contain links to third-party websites.
We are not responsible for their privacy practices.
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9. Cookies & Tracking
We use cookies, pixels, and analytics to:
• Understand user behaviour
• Improve website performance
• Deliver relevant advertising
• Track conversions
You may disable cookies in your browser settings.
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10. Email Marketing & Communications
By subscribing or opting in, you agree to receive communications from Athena Daniels Academy/Sunset Coast Publishing.
This may include:
• Educational content
• Inspirational messaging
• Marketing promotions
• Event invitations
• Program launches
• Book coaching and publishing resources
You can opt out at any time.
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11. Accessing, Updating, or Deleting Your Information
You may request to:
• Access your personal information
• Update incorrect details
• Request deletion (“Right to be Forgotten”)
• Restrict certain uses
Email: athena@athenadanielsacademy.com
We will comply within a reasonable timeframe.
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12. Children’s Privacy
We do not knowingly collect data from individuals under 18 without parental consent.
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13. Legal Requirements
We may disclose information when required by law, court order, or to protect our legal rights or those of others.
Important: We will never sell your personal information to third parties for marketing purposes.
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14. Complaints
If you believe we have breached the Australian Privacy Principles, you can lodge a complaint with us. We will:
• Acknowledge your complaint within 7 days
• Investigate the matter
• Respond within 30 days with our findings and proposed resolution
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner:
Office of the Australian Information Commissioner (OAIC)
Website: https://www.oaic.gov.au
Phone: 1300 363 992
Email: enquiries@oaic.gov.au
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15. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
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16. Contact Us
If you have any questions or concerns, please contact:
Athena Daniels
Email: athena@athenadanielsacademy.com
Website: www.athenadanielsacademy.com
PO Box 342, Quinns Rocks, WA 6030
Australia
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Your Consent
By using our website and services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.
If you provide us with someone else’s personal information, you confirm that you have their consent to do so and have made them aware of this Privacy Policy.
