Standard Nonfiction (Business, Political Science, Psychology, History, etc.): 70,000–80,000 words
Memoir: 80,000–100,000 words
Biography: 80,000–200,000 words
How-to / Self-Help: 40,000–50,000 words
Do your research for your particular genre. If you are trying for a publishing deal, the agent/publisher might not even get past reading the subject line (Title, Genre, Word length).
Are you going to submit to a publisher – what are their guidelines?
Think about how your target market read their books. Our reading habits have changed a lot in the last few years. It is interesting to follow the statistics that come out about the percentage of readers that use kindle, read paperback, etc.
Most of my readers read on Kindle (digital).
They typically want instant gratification (get straight into a book, no big build-up)
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Athena Daniels is the #1 international bestselling author of the award-winning Beyond the Grave paranormal romance series, The Seer’s Daughter, The Alchemist’s Son, Girl Unseen, When Darkness Follows and the romantic thrillers, The Scream Behind Her Smile and Desperate.