Writing a book is a skill like any other. You might be phenomenal at what you do, but you might not be trained in what makes a book compelling to readers. Successful publishing means first having a quality product. When done right, a book has the potential to transform lives, as well as be an asset to your business, attracting clients and opening doors and opportunities.
Since the advent of self-publishing, writers can now publish their books without having to go through the ‘gatekeeper’ of traditional publishing. However, this opportunity also has a downside. Without the tried and tested systems in place to ensure the quality of book, it is easy for someone to publish a book that could embarrass them or even damage their business or reputation.
Books can spark movements, have a profound impact on the world, open doors and opportunities, and take your business or brand to the next level – but only if done right.