Lovely to ‘meet’ you!

I’m Athena Daniels, an international bestselling and multi-award-winning author, professionally trained Book Coach, Creativity Coach, and Certified Life Coach. I run my business as an author and coach around the responsibilities that come with being a mother to three with a day job.

An eternal seeker of knowledge, I’m also a Neuro-Linguistic Programming (NLP) practitioner, certified life coach, Feng Shui specialist and sought after inspirational speaker. I also have a life-long passion for the the study of metaphysics and the law of attraction.

I’m passionate about teaching others how to dream big and succeed. Pursuing my passion as a creative entrepreneur around a busy life is something I live every day. Inside tips and secrets for bending time for increased creativity are an added bonus when you choose to coach with me. This means you get the benefit of my skills as a book coach, creativity coach, and life coach all in one!

I am both a traditionally published and self-published author with an active release schedule, which means I keep up to date with the dynamic and ever-changing publishing industry. Today, publishing is one of the most brutally competitive industries on the planet. It’s an investment in time and money. It’s an emotional journey filled with challenges, failure, rejection, and of course, achievement and celebration.

Having an unshakeable authorpreneur mindset is key to getting through the journey from writer to successfully published author smoothly. A writer needs strength, resilience, and an understanding of the industry – what to do, what not to do, and how to avoid the pitfalls and costly mistakes. Life is so much easier with a one-on-one book coach at your side!


What is a Book Coach?

A Book Coach will help you clarify the vision for your finished book, your target market, publishing goals, and help you take action toward the completion of those goals.

Book Coaching is a relatively new profession in the industry. With the rise in popularity of self-publishing, writers are no longer nurtured through the traditional publishing system which was established to ensure the highest quality of published books. Self-published authors gather together their own team of writing and publishing professionals that assist them throughout the writing and publishing process. Even traditional publishers are expected to be active in establishing their own platform, marketing etc. When pursuing traditional publishing, a Book Coach helps you develop your book proposal, query letter and sample chapters. A Book Coach fills the gap no longer provided by traditional publishers due to the rise of self-publishing and the harder-than-ever-to-get traditional publishing contract.

In the writing process, A Book Coach could be likened to a developmental editor that works with the writer throughout the creation of the book instead of providing a written report on the completed draft. A Book Coach will help you clarify the vision for your book, your target market and publishing goals, and help you take action toward the completion of those goals.

A Book Coach is a coach in every sense of the word – a project manager, mentor, and cheerleader through the process of turning your idea into a manuscript, and your polished manuscript into a professional book.

A Book Coach helps you get clear on your book’s purpose, guides you through the creation process, and enables you to get results. A Book Coach helps writers stop talking about writing their book and helps them actually write it. Not just a book, but your best book. A book that has meaning, value, and a reason for being in the world. A book that’s polished and professional with a message that isn’t lost in a messy, rambling narrative.

A Book Coach knows your ‘why,’ holds the vision for your book, and guides you through each creative phase to achieve a book that you will be proud of. A book that has the potential to impact and change lives, and make a difference in the world.

A Book Coach helps you choose the professionals needed to publish your book at a high standard. You retain full ownership and control of your book, and keep all your royalties. A Book Coach helps you understand the process and make decisions that are right for you and your vision for your published book.

Many businesses, from start-ups to million-dollar companies, have business coaches. A good coach is a valuable resource, helping visualise your dream, create time-based action plans, and keep you accountable.

As a writer and six-times published author, I understand the challenges writers face in today’s dynamic and ever-changing publishing landscape. The publishing industry seemingly changes every minute. I am dedicated to staying up to date with the latest developments and opportunities in the author world and help you understand your choices and navigate the path that is right for you.

If you’re interested to know more, and discuss your writing goals, I’d love to hear from you!


My ‘Why’


To provide education, structure, and resources for writers to create and self-publish books that match the professional standard of quality and purpose of traditionally published books.

Initially, I started out believing my mission was to raise the standard of self-published books in the industry but soon realised that is not true as it implies that the overall standard of self-published books needs improving. Although there is certainly a percentage of self-published books that are arguably… quality-challenged, self-publishing is an option that an increasing number of traditionally published authors choose to pursue today. There are some wildly successful self-published authors making six and even seven figures a year producing exceptional quality books. Many brilliant writers prefer to be their own publisher, take control of their author career, and make all the business decisions themselves.

Traditional publishers have tried and tested processes they follow. They run their books through a professional editing and proofreading process, professional typesetting and cover design without exception. Before selecting your manuscript, they’ve considered where the polished version of your book will sit in the marketplace. They have a solid understanding of readers’ expectations relating to the specific genre. They know what makes a book successful and have refined the title, taglines, and blurb that make a reader choose to buy your book over countless others. 

Even though the quality of self-published books can vary greatly, readers’ expectations remain the same. By its very existence in the world, a book carries a specific set of promises to the reader. An avid reader myself, I know how disappointed I am when a book doesn’t meet those basic promises. A successful, self-published book meets reader expectations by following the same quality processes that traditional publishers have used for generations.

Instead of signing their rights over to a publisher, a successful authorpreneur chooses their own team of professionals, editors, typesetters, cover designers, and has done the necessary market research. They’ve taken the same steps to reach the same high standards set by traditional publishers and remain in control of their project every step of the way.

I now understand it is my passion, my mission, to help writers reach the same quality publishing standard as traditional publishers from writing the very first word to producing a book that will sit proudly on a shelf next to any traditionally published one.


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December 10th, 2020|0 Comments

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Qualifications and Professional Affiliations

Professionally Trained Book Coach – Author Accelerator – Undertaking Certification

Virtual Coach Certification – Eben Pagan

Published Author – Traditionally published one novel, and self-published five full-length novels.

Certified Life Coach NLP (Neuro Linguistic Programming)

Certified Practitioner NLP (Neuro Linguistic Programming)

Certified in Hypnosis – Ericksonian

Feng Shui 1 & 2 – Grand Master Raymond Lo

Four Pillars of Destiny – Grand Master Raymond Lo

I-Ching – Grand Master Raymond Lo

Crystal Healing Practitioner – Crystal healing and metaphysics

Aromatherapy Cert IV

Member – Women’s Network Australia

Member – ARRA (Australian Romance Readers Association)

Established Author Member – RWA Romance Writers of Australia

PAN Member – Romance Writers of America

Your Journey Starts Here

Take your writing next level with a one-on-one coach by your side! Book now for a FREE, no obligation 20 Minute Consultation Call!

Where possible, I will point you to FREE resources, blogs or websites available online first. But if you’re looking to cut straight through the noise and get advice that is specific to you, flexible Book Coaching might be the answer you are looking for.

To see if a Book Coach is right for you, let’s talk! Simply fill out the form and I will be in touch.

Which coaching package are you interested in?
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