MEET ATHENA

Award-Winning Author

Book Coach | Publishing Coach

Empowering entrepreneurs and business owners with the knowledge and confidence to write and publish books to traditional publisher standards.
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Welcome!

I’m Athena Daniels, an international bestselling and multi-award-winning author, book coach, publishing coach, creativity coach, and certified life coach.

An eternal seeker of knowledge, I’m a Neuro-Linguistic Programming (NLP) practitioner, certified life coach, Feng Shui specialist and sought-after inspirational speaker. I also have a life-long passion for the the study of metaphysics and the law of attraction.
I’m passionate about teaching others how to dream big and succeed. Pursuing my passion as a creative entrepreneur around a busy life is something I live every day. Inside tips and secrets for bending time for increased creativity are an added bonus when you choose to coach with me.
I am both a traditionally published and self-published author with an active release schedule, which means I keep up to date with the dynamic and ever-changing publishing industry. Today, publishing is one of the most brutally competitive industries on the planet. It’s an investment in time and money. It’s an emotional journey filled with challenges, failure, rejection, and of course, achievement and celebration.
Having an unshakeable authorpreneur mindset is key to getting through the journey from writer to successfully published author smoothly. A writer needs strength, resilience, and an understanding of the industry – what to do, what not to do, and how to avoid the pitfalls and costly mistakes. Publishing a high-quality book is so much easier with a book coach at your side!

Let me turn your great idea into a professionally published book.

What is a Book Coach?

Book Coaching is a relatively new profession in the industry.

Book Coaching is a relatively new profession in the industry. With the rise in popularity of self-publishing, writers are no longer nurtured through the traditional publishing system which was established to ensure the highest quality of published books.

Self-published authors gather together their own team of writing and publishing professionals that assist them throughout the writing and publishing process.

Even traditional publishers are expected to be active in establishing their own platform, marketing etc. When pursuing traditional publishing, a Book Coach helps you develop your book proposal, query letter and sample chapters. A Book Coach fills the gap no longer provided by traditional publishers due to the rise of self-publishing and the harder-than-ever-to-get traditional publishing contract.

During the writing process, A Book Coach is a developmental editor that works with the writer throughout the creation of the book instead of providing a written report on the completed draft. A Book Coach will help you clarify the vision for your book, your book’s message, your target market and publishing goals, and help you take action toward the completion of those goals.

A Book Coach is a coach in every sense of the word – a project manager, mentor, and cheerleader through the process of turning your idea into a manuscript, and your polished manuscript into a professional book.

A Book Coach helps you get clear on your book’s purpose, guides you through the creation process, and enables you to get results. A Book Coach helps writers stop talking about writing their book and helps them actually write it. Not just a book, but your best book. A book that has meaning, value, and a reason for being in the world. A book that’s polished and professional with a message that isn’t lost in a messy, rambling narrative.

A Book Coach knows your ‘why,’ holds the vision for your book, and guides you through each creative phase to achieve a book that you will be proud of. A book that has the potential to impact and change lives, and make a difference in the world.

A Book Coach helps you choose the professionals needed to publish your book at a high standard. You retain full ownership and control of your book, and keep all your royalties. A Book Coach helps you understand the process and make decisions that are right for you and your vision for your published book.

Many businesses, from start-ups to million-dollar companies, have business coaches. A good coach is a valuable resource, helping visualise your dream, create time-based action plans, and keep you accountable.

As a writer and six-times published author, I understand the challenges writers face in today’s dynamic and ever-changing publishing landscape. The publishing industry seemingly changes every minute. I am dedicated to staying up to date with the latest developments and opportunities in the author world and help you understand your choices and navigate the path that is right for you.

As a professionally trained Book Coach, I bring my experience as an international bestselling and multi-award winning author to aspiring authors through flexible one-to-one coaching packages as well as courses, retreats and workshops that aim to inspire and empower writers for success in publishing.

I am the International bestselling author of the multi-award winning Beyond the Grave paranormal romance series The Seer’s Daughter, The Alchemist’s Son, Girl Unseen, When Darkness Follows and the romantic thrillers Desperate and The Scream Behind Her Smile.

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“Athena helped me to take the seed of my idea and turn it into something that I’m incredibly proud of.”

Kate De Jong, Fempire Coach

There’s nothing Athena doesn’t know about writing and publishing, and having her by my side is what gave me the confidence to finally finish my book. I can’t imagine what my book would have been without her inspiration and guidance.”

Ali, The Last Breath

“Through Athena’s fantastic guidance, I am on track to submit my book to well-known publishers by the end of 2021 and have another three books I am researching and feel confident in putting together. With the help of this amazing lady, my dreams are now coming true.”

Annmarie Lord, Intuitive Coach and Healer

“I simply could not have written my book without Athena’s genius expertise. She has a gift for writing and expressing story with words that have been critical and so profound in my book writing process.”

Kate, Truth is Personal

“If you’re on the fence about whether or not to get a book coach, do it! I highly recommend Athena. I could never have written my book to the standard it is without her expert guidance.”

Annmarie, The Grateful 3 Approach

My Why

It is my passion, my mission, to help writers reach the same quality publishing standards as traditional publishers.

To provide education, structure, and resources for writers to create and self-publish books that match the professional standard of quality and purpose of traditionally published books.

Initially, I started out believing my mission was to raise the standard of self-published books in the industry but soon realised that is not true as it implies that the overall standard of self-published books needs improving.

Although there is certainly a percentage of self-published books that are arguably… quality-challenged, self-publishing is an option that an increasing number of traditionally published authors choose to pursue today. There are some wildly successful self-published authors making six and even seven figures a year producing exceptional quality books. Many brilliant writers prefer to be their own publisher, take control of their author career, and make all the business decisions themselves.

Traditional publishers have tried and tested processes they follow. They run their books through a professional editing and proofreading process, professional typesetting and cover design without exception. Before selecting your manuscript, they’ve considered where the polished version of your book will sit in the marketplace. They have a solid understanding of readers’ expectations relating to the specific genre. They know what makes a book successful and have refined the title, taglines, and blurb that make a reader choose to buy your book over countless others.

Even though the quality of self-published books can vary greatly, readers’ expectations remain the same. By its very existence in the world, a book carries a specific set of promises to the reader. An avid reader myself, I know how disappointed I am when a book doesn’t meet those basic promises. A successful, self-published book meets reader expectations by following the same quality processes that traditional publishers have used for generations.

Instead of signing their rights over to a publisher, a successful authorpreneur chooses their own team of professionals, editors, typesetters, cover designers, and has done the necessary market research. They’ve taken the same steps to reach the same high standards set by traditional publishers and remain in control of their project every step of the way.

I now understand it is my passion, my mission, to help writers reach the same quality publishing standard as traditional publishers from writing the very first word to producing a book that will sit proudly on a shelf next to any traditionally published one.

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Why is Athena the right Book Coach?

After publishing six books, five independently and one traditionally, and learning far too many steps along the way the hard way, it is now my passion to help writers navigate the ever-changing publishing landscape and avoid pitfalls and costly mistakes.

As a professionally trained Book Coach, I bring my experience as an international bestselling and multi-award winning author to aspiring authors through flexible one-to-one coaching packages as well as courses, retreats and workshops that aim to inspire and empower writers for success in publishing.

I am the International bestselling author of the multi-award winning Beyond the Grave paranormal romance series The Seer’s Daughter, The Alchemist’s Son, Girl Unseen, When Darkness Follows and the romantic thrillers Desperate and The Scream Behind Her Smile.

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QUALIFICATIONS AND PROFESSIONAL AFFILIATIONS

  • Professionally Trained Book Coach
  • Author – Traditionally published one novel, and self-published five full-length novels.
  • Certified Life Coach NLP (Neuro Linguistic Programming)
  • Certified Practitioner NLP (Neuro Linguistic Programming)
  • Certified in Hypnosis – Ericksonian
  • Feng Shui 1 & 2 – Grand Master Raymond Lo
  • Four Pillars of Destiny – Grand Master Raymond Lo
  • I-Ching – Grand Master Raymond Lo
  • Crystal Healing Practitioner – Crystal healing and metaphysics
  • Aromatherapy Cert IV
  • Member District 32 – Circle Leader
  • Member – Women’s Network Australia
  • Member – ARRA (Australian Romance Readers Association)
  • Established Author Member – RWA Romance Writers of Australia
  • PAN Member – Romance Writers of America

Book Coaches assist at every stage of the book creation process
from the very first idea right through to publishing
and marketing your professional-quality book.