About Athena Daniels Academy

About Athena Daniels Academy

Story | Impact | Connection

Leverage your skill, knowledge, or experience through the power of a professionally published book.

Assisting entrepreneurs and professionals write and publish quality books that elevate their business or brand – even if they’ve never written or don’t think they’re good at writing.


A world in which women are supported and encouraged to share their stories, knowledge, and wisdom through the power and global reach of professionally published books.


To provide world-class book coaching and publishing services and set an industry gold standard in the assisted production of quality books.


Integrity. Authenticity. Connection. Community. Kindness. Compassion. Empathy. Quality. Professionalism

Connection through quality books that create a positive impact on the world.

Based in Perth, Australia, Athena Daniels Academy serves nonfiction authors around the world.

Yoga takes you into the present moment. The only place where life exists.

Athena Daniels


I’m Athena Daniels, founder and CEO of Athena Daniels Academy, an award-winning book coaching and publishing company. I’m also an International bestselling and multi-award-winning author, book coach, publishing coach, creativity coach, and life coach.

I’m passionate about empowering my clients with the skill and confidence to transform their knowledge, experience, or story into a professionally published book that makes a powerful and positive difference in the world.

With the benefit of being both traditionally published and self-published, I use my experience and skill as a professionally trained book, publishing, and marketing coach to take entrepreneurs and business owners through the entire book creation process.

A book is a product, and successful publishing should be viewed from a business perspective. Lack of market research and understanding of the business side of publishing is a key area where novice self-publishers go wrong.

I believe there should be no difference in the quality between a self-published or traditionally published book.

Through my full-service writing and publishing packages, I specialise in turning my client’s book idea into a high-quality, successfully published book that elevates their business or brand and positively impacts the world.

Publishing is one of the most brutally competitive industries on the planet. It’s an investment in time and money as well as an emotional journey filled with challenges, failure, rejection, and of course, achievement and celebration.

Having support and an unshakeable authorpreneur mindset is key to smoothly getting through the journey from writer to successfully published author. A writer needs strength, resilience, and an understanding of the industry – what to do, what not to do, and how to avoid pitfalls and costly mistakes.

Your chance of publishing a high-quality book you’ll be proud to see your name on increases exponentially with your very own publishing insider at your side!

There’s an old saying: When an older woman dies, a library dies with her. Everyone has a story, and the world needs yours!

Our mission is to empower writers with the knowledge and confidence to write and publish books to traditional publisher standard.

A professionally published book can be one of your business’s greatest assets.

…by giving you instant credibility and expert status, increasing brand awareness, attracting lucrative business opportunities, lead generation, speaking engagements as well as an additional income stream.

If you’re looking for an end-to-end solution for your writing and publishing needs, then you’re in the right place.

Our passion is assisting entrepreneurs and business owners with the skills and confidence to write, publish and leverage the power of books to elevate their business or brand and make a global impact.


  • Certified Publishing Coach – Nonfiction Authors Association
  • Professionally Trained Book Coach – Author Accelerator
  • International Bestselling Author – Traditionally published and self-published
  • Certified Life Coach NLP (Neuro-Linguistic Programming)
  • Certified Practitioner NLP (Neuro-Linguistic Programming)
  • Certified in Hypnosis – Ericksonian
  • Feng Shui 1 & 2 – Grand Master Raymond Lo
  • Four Pillars of Destiny – Grand Master Raymond Lo
  • Aromatherapy Cert IV
  • She Mentors – Member & Mentor
  • Joondalup Business Association – Member
  • Wanneroo Business Association – Member
  • Fusion Biz – Member
  • VIP Member – Nonfiction Authors Association
  • Member – Women’s Network Australia
  • Member District 32 – Circle Leader
  • Member – ARRA (Australian Romance Readers Association)
  • Established Author Member – RWA Romance Writers of Australia
  • PAN Member – Romance Writers of America

Member & Collaborator

Certified Book Publishing Professional

Professionally Trained Book Marketing Professional

Women’s Network Australia

She mentor’s Member and Mentor

Wanneroo Business Association

Joondalup Business Association Member


Australian Publishers Association

Business Women Australia

Fusion Biz Co Member

Message from Athena

Athena Daniels Academy is dedicated to assisting women share their stories and wisdom.

Your story hasn’t been written yet. You are writing it every minute of the day. Don’t think you must have it all worked out and wrapped up in a neat, shiny bow. You just need to be further along in the journey than someone else.

If you’re in business, you’re already providing a service to people, offering something that people want. Running a business is hard. If you weren’t passionate about what you do and why you’re doing it, you wouldn’t keep doing it.

You already have a message to share: a skill or something of value that is of benefit to someone else.

You can even consider it your OBLIGATION to share it with someone who needs to hear it. Don’t we all want to help people? Wouldn’t we all help someone if given a chance?

You don’t need to be at the end of your journey and have all the answers wrapped up in a neat little bow. You just need to be further along in your journey than someone else.

People don’t always just want to hear from the gurus. They seem somehow glorified. One step removed. We feel like it’s ok for them. But what about us? We’re not rich and famous. We’re the Theodore Roosevelt Quote, The Man in the Arena, covered in dust, sweat, and blood.

We want to hear from people we can relate to. People just a little further along in the journey than where we are now.

Louise Hay said someone could listen to the same message many times over, and then one person will come along and say exactly the same thing, but in a different way, and suddenly that person will ‘get’ it. They’ll hear it for the first time.

You might have exactly the right words, spoken in your unique way, that someone needs to hear so they can ‘get’ it.

And what greater gift is there than to be able to help someone else? And what better way to do it than the power and global reach of a book.

What a legacy.

Through the power of our story, lets:

• Make a difference.
• Stand up for what’s important.
• Raise awareness.
• Spark movements.
• Force change.

Through our stories, lets:
Share our journey, heartaches, tears, and triumphs.

Our mistakes and our wisdom.

And if we improve even one person’s life, how nice will it be to know that we’ve left this world just a tiny bit better than we found it?

I’m Athena Daniels, I am a book and publishing coach, and I help women entrepreneurs, leaders, and coaches write and publish stories that create global impact.

Founding Principles

Athena Daniels Academy is dedicated to assisting women share their stories and wisdom. There’s an old saying: When an older person dies, a library dies with them. We believe in preserving that wisdom for the benefit of others, and future generations.

Athena Daniels Academy supports female-led businesses and creatives and aims to promote and encourage a supportive community for women to feel safe and nurtured creatively.

Athena Daniels Academy actively discourages judging women based on age, weight, appearance, success, failure, nationality, beliefs, etc. We are unique souls, and our individual journeys and differences are things to learn from and be celebrated, not criticised and judged.

Athena Daniels Academy encourages authenticity and embracing what makes your message or story unique. Someone may have a similar message or story to yours, but no one has said it your way.

Are you ready


A book has the power to change lives. If you want to make a difference in the world and teach what you know to a broader audience, this is your opportunity to make that happen. If you believe there are no accidents, then you are here for a reason.

What our clients say about Athena Daniels Academy:

“If you’re on the fence about whether or not to get a book coach, do it! I highly recommend Athena. I could never have written my book to the standard it is without her expert guidance.”
Anne Marie Lord, Medium, Spiritual Healer, Reiki Master/Teacher & NLP practitioner.
“Working with Athena has been a game changer… I have gained so much value from each of our sessions and from the very beginning felt looked after and supported…  (I’ve) been shown through working with Athena what is now possible for me, I will not look back.” 
Lorraine Donachie -, Leadership Personal Development Coach & Founder of 17 Coaching
Athena helped me to take the seed of my idea and turn it into something that I’m incredibly proud of… I simply could not have written my book without her genius expertise. She has a gift for writing and expressing story with words that have been critical and so profound in my book writing process. I’m so grateful to have had the opportunity to be coached by her, and my story is more powerful than I ever could have imagined. Thank you, Athena!
Kate De Jong -, PhD, #1 Bestselling Author, Seeds of a Calling